Active and personalized recruitment
Direct, individual contact with each healthcare professional, ensuring the physician understands the relevance of the study and feels valued from the first interaction.
Types of research
From planning to delivery. Every step with dedicated management.
We conduct qualitative and quantitative research with an exclusive focus on healthcare in Brazil.
Online Quantitative Research
We specialize in online quantitative data collection with an exclusive focus on the healthcare sector and the pharmaceutical industry.
The online methodology is a strategic ally for laboratories and the medical sector when they need speed without compromising compliance or data security.
Qualitative Research
Qualitative research is an exploratory method focused on understanding meanings, motivations, beliefs, and behaviors in depth, rather than measuring data numerically.
- Structured or semi-structured conversations focused on the participant’s professional expertise
- Research duos or triads with two or three respondents together
- Moderation by trained professionals with healthcare expertise
Count on us to conduct your qualitative project, from planning to final report delivery, or only at the specific stage you require.
Recruitment Methodology
“Our commitment is to deliver reliable data generated by real professionals in an environment of complete transparency and respect for the healthcare professional’s routine.”
Our recruitment is carried out through personalized phone contact with each healthcare professional. We do not send links through automated electronic panels. Recruitment is conducted by a fixed team of recruiters in our own office; we do not outsource any stage of the projects conducted by Formatto.
We can conduct your online project through recruitment from our database or from a list specific to each project.
Through strict ethics, confidentiality agreements, and specific TPAs, we ensure the list is not accessed for any purpose other than the project itself, and only the team involved in the study has access to the information it contains.
Real-time identity verification
Phone contact allows us to validate identity, professional registration, and medical specialty immediately, eliminating the risk of false profiles.
Live, up-to-date database
By speaking with professionals directly, we keep our information current, tracking changes in practice location, subspecialties, and academic interests.
Trust-based relationship and support
The healthcare professional knows there is a real team behind the study. If any technical question or support need arises while completing the survey, there is someone available to respond quickly and effectively.
Incentive guarantee
Close contact creates confidence. The professional knows the proposed incentive payment will be honored as agreed, increasing engagement and the quality of responses.